Welcome to Our World of Plush

Peek-a-Boo Toys has joined forces with BMI, bringing their creative energy and plush expertise to the industry’s leading redemption provider. Get the plush you love—now powered by BMI’s unmatched fulfillment, technology, and support

From longtime partner To Integrated Team

As a division of BMI, Peek-a-Boo operates independently while collaborating on plush design, product planning, and customer experience. From specialty collections to trendy favorites, we’re combining creative flair with operational scale to bring even more fun to the world of redemption.

Our Family of Plush Brands:

Beloved Plush Brands, All in One Place